Beyond the Basics: 6 Roofing Accessories That Increase Ticket Value

When it comes to roofing, shingles may be the main attraction, but they’re just one part of a much larger system. For lumber yards, focusing only on stocking shingles and felt can mean missing opportunities to help contractors complete better projects, and to capture additional sales in the process.

At Dealers Choice, we provide full roofing systems designed to support your customers from start to finish. By highlighting accessories, you can increase your average ticket value and strengthen your position as the go-to resource for professional roofers.

Here are six roofing accessories that go beyond the basics to boost functionality and help drive your top line:

Make sure to check out the links below for more product details!

1. Synthetic Underlayment

Synthetic underlayment is a durable, lightweight, and easy-to-install alternative to traditional felt. It lays flatter, resists tearing, and performs better in wet or windy conditions.

Why stock it?

It’s a simple, high-value upgrade that’s easy to add to any shingle order.

2. Ridge Vents & Roof Ventilation Systems

Proper ventilation is key to roof longevity, indoor air quality, and energy efficiency—but it’s often overlooked. Many homes aren’t adequately ventilated, so offering ridge vents and roof ventilation systems adds significant performance value.

Why stock it?

It positions you as a full-system roofing provider, not just a supplier of basic materials.

3. Trim Coil

Trim coil protects wood from moisture and pests while creating a clean, professional finish. It’s often purchased at the last minute, especially for repairs, making it a must-have item to keep on hand.

Why stock it?

It adds convenience for your customers and establishes your yard as a one-stop shop.

4. Ice & Water Shield

In storm-prone or colder climates, ice and water shield is essential. This self-adhering membrane creates a watertight barrier around valleys, eaves, and penetrations.

Why stock it?

It’s a high-demand product that pairs perfectly with seasonal shingle promotions.

5. Starter Shingles & Drip Edge

Starter shingles and drip edge protect against wind uplift and moisture infiltration at critical roof edges.

Why stock it?

They complete every shingle sale and help your contractors avoid costly callbacks.

6. Pipe Boots & Flashing Kits

A roofing system isn’t complete without quality flashing. Pipe boots and flashing kits are essential for waterproofing and maintaining system integrity.

Why stock it?

These small-ticket items have a big impact and are easy for contractors to overlook, unless you have them readily available.

Win Repeat Business by Helping Contractors Build Better Roofs

Shingles may be the starting point but helping contractors complete the job the right way is how you become their go-to supplier. By promoting these six key accessories alongside your roofing products, you can: